Magento SEO

Optimizing a Magento shopping store requires special techniques and knowledge of configuration settings in the CMS. The process of Magento site SEO is different from optimizing a general static website with few html pages. Magento ecommerce websites are systematically built ecommerce sites with specific product catalogues. Although this open source platform offer strong SEO support, you will still need an expert to make the best out of it.

The CMS platform have the option to optimize the store through no-follow tags, to set robots.txt, resolve canonical issue, editing .htaccess to avoid duplicate content and implementing redirections as and when necessary, to integrate unique and relevant title & meta description and meta keywords to each categories and product pages, to create xml Google sitemap etc. What is important is to optimize from the beginning and finish till the end of the store. The entire site must be search friendly to stay ahead of competitors in Google and other search engines.

Magento Store is continuously evolving. Although you can do a basic SEO to your store using the search engine optimization support features available at Magento configuration section, but you need to update your site from time to time to reach and to maintain top position in search engines. The best principles of Magento SEO can be applied only by the professionals who keep themselves updated with the recent changes in search engine standards.

Review essential SEO practices to optimize a Magento store.

Most of the people related to online world are aware of the dreading Google's Panda algorithm update, which have changed the directions and understanding of SEO. This update was also known as the FARMER UPDATE and was strictly against content farming. It pulled down many websites that were copying content from other websites and using them after reworking them in various ways, from Google's SERPs.

This update has changed many popular SEO techniques and have introduced new. E-commerce sites and online shopping stores, which works with templates and offers very light fresh content (which is changed) on pages during navigations were the highest to be effected from panda. Their recovery required many settings that were suggested by Google. These setting were meant to convey the idea to the algorithms that the websites are naturally this way and are not farming. For Magento websites, these settings has further many implications and complications.

Why earn money just by selling products, when you can also earn them by just showing products to users? Well, Google Adsense can do this for you. Magento supports many Google channels, most important of which are Google Analytics and Google Adsense. Magento provides high-end setting and configuration to support GATC and Adsense codes however you may require a professional to have this done.